The New York Times has an article headlined "Making Vegan a New Normal", saying that vegan food is now mainstream in Southern California, which is experiencing a surge in popularity of plant-based diets.
The article reports that in Southern California omnivore’s restaurants court vegans and vegetarians, and particularly the high-profile advocates for veganism, glamorous, famous and powerful ones who fuel the dining economy there. And whatever happens in Los Angeles now will become the national trend later.
All this is replacing the public image of lentil-eating vegans in sandals with that of quinoa burger eaters in high heels.
That shift is under way in various cities around the world, but it’s happening in an explosive way in and around Los Angeles: at the elite gastronome magnets, at casual gathering spots and everywhere in between.